The next step in the evolution of marketing: Building Memetic Networks

Click here to download our company presentation in .pdf.

Based on proprietary research and development, Darwin's Marketing Evolution, Inc.’s methodology combines two very new branches of science: memetics and networkology to create messages with the use of memetic engineering that do extremely well in the overall competition of ideas.

Founded by László Mérő and Balázs Szekfű this small research and consulting shop based out of Budapest, HU and its clientele include:

• Abbott Laboratories
• SAP
• T-Mobile
• KBC Bank (Belgium) subsidiary
• Deutsche Telekom subsidiary
• GSK
• Bayerische Landesbank subsidiary

“Darwin’s is .... dedicated to decoding and - more importantly - recoding the fundamental thought structures on which our society is based. These are powerful technologies...” – Douglas Rushkoff, NY University

Why Memetics?

When properly applied, memetics can significantly increase the efficacy and efficiency of messaging, particularly in the social media context, beyond what is currently considered possible.

How does it work?

Memes make up trends. Memetic spreading is the basis of trends, trends spread as their meme spreads. Good brands need good memes. Better memes do better brands.

Networks validate information from other sources. Information gained through networks is dense and perceived as credible. Network members
tend to adopt a shared opinion. Network events – which can be private, formal or informal – play a key role in the lives of networks. Opinion leaders aka network hubs are key to the diffusion in networks.

By applying memetics and networkology together, it can be examined

• how various messages find their way into the minds of people
• how they stick to, associate and combine with other thoughts and messages 
• what are the paths and mechanisms of spreading these ideas within a given target group.

With Darwin’s methods, memes and their propagation paths can be purposefully designed to endow messages with benefits of natural propagation in reaching their targets.

Our purpose is to create the right language for our client and to spread the right memes that will lead to take-up in the right networks – leading to quick take-up on the market.

Memetic conversations are not communications marketed to consumers, but conversation and value exchange facilitated between all stakeholders: suppliers, consumers, employees, shareholders...

We are framing the conversations happening between everyone This leads not just to adoption, but better R&D, support, infrastructure, investment, news coverage, as well as support of complementary industries

What is Memetics?

Memetics is a new and growing science that studies the propagation of ideas and the evolution of culture. Like genes determine the specimen’s traits and the evolution of species, the thoughts of the individual, interpersonal communication and the evolution of culture can be traced back to basic cognitive elements called memes (a term coined to indicate the analogy with genes).

Memes are intelligible cognitive elements that can be copied. They generate thoughts, just like genes generate living things. Slogans, sayings, tunes, discoveries and fashion are examples of memes

The propagation of a meme is dependent on its viability. Multitudes of memes compete constantly with one another, but only the most viable ones propagate successfully. The criteria of a meme’s success can be determined through the methodologies of memetics and networkology.

Just like genes determine the characteristics of an individual, and the evolution of species, the thoughts of an individual, interpersonal communication and the evolution of culture can be traced back to basic, replicating elements - the smallest meaningful units of thought - called memes. (Dawkins, 1976)

Like a multitude of genes together determine the features of an individual, similarly, groups of memes together generate viable units – „thought beings”. Memes as well as thought beings compete for survival. Thought beings have life functions - whereby the memes replicate, i.e. are passed on from the mind of one person to that of another.

“Darwin’s brings an innovative approach to managing brand and reputation. They put clients at the intersection of online and offline networks of influence and core memes that shape perception and behavior. It’s a unique approach that can help shift how the world views corporate reputation.”

- Joe Paluska, Vice President of Communications, Better Place Plc.by clicking here you can download Darwin's Memetics&Networkology Presentation in pdf format